Thursday, February 18, 2010

Out In The Cool Air

This was the first really nice day of door knocking this year. The temperature wasn't that great but the sun was shining and the blue sky stretched from east to west. 
I met a bunch of nice people. 
For those that don't know what I mean by "door knocking". I'm talking about ground level prospecting. I have a public information list of names and addresses for people who are celebrating a 65th birthday soon and I go their door, politely introduce myself and offer to help them understand Medicare...
I must have a face people find easy to trust. I also carry a few tools to quickly validate myself as a credible expert and someone who can sincerely help.
“Door knocking” is a very strait ahead approach and it is one of my favorite ways to meet people and win new clients. Once they figure out that I really can help they’re often a little bowled over. “This guy just came out of nowhere with all this solid information” it really is fun. Almost all the people I meet need at least a little help and some need a lot of help desperately. I’m able to say I’ve made a huge difference for my clients. 
Questions about 'Open Enrollment', 'Part-D drug plans', 'filling the gaps in Medicare'. People ask some great questions.
My career contract is with Physicians Mutual. Their product line to supplement Medicare is unique. Many options, some unique enough to patent (companies we compete against offer very few options). We can sell the cheapest plan (if that's what the prospect needs) or we can show them how to supplement Medicare at the lowest price for the next twenty years or more. 
It was a great day to be out in the streets.

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